Project Overview
Role: Lead Graphic Designer
Project: I designed the Pure Skateboards logo and branding for their company launch.
Problem: Pure Skateboards, a fictional skateboard company, needed a logo that would capture the essence of its identity. Pure Skateboards is a concept brand that celebrates skate culture through an unapologetic style, emphasizing authenticity and creativity. The company embodies the rebellious spirit of skateboarding, focusing on bold designs, street-inspired elements, and a commitment to representing the lifestyle of skaters everywhere. Pure Skateboards aims to create a visual language that resonates deeply with both seasoned riders and newcomers to the community.
Solution: To solve this problem, I created a vibrant, timeless logo that strengthens brand recognition and captures the attention of potential customers. The branding included logo development, deck graphics, and apparel designed to stand out in both physical and digital spaces.
Goals: The new logo should generate engagement and interest among the skateboarding community, while also establishing brand recognition.
Early Sketches
Final Designs
