Slauson Tennis Club
Brand Identity · Logo Design · Apparel · Promotional Imagery · 2024
Overview
Slauson Tennis Club is a visual identity project inspired by the connection between tennis, style, and the surrounding community. I developed a brand system that brings a classic club feel together with the energy of Slauson Avenue.
The Identity
The logo features crossed tennis rackets and two tennis balls to make the club’s connection to the sport clear. Sleek, timeless typography gives the mark a polished feel, while “MMXXIV” records the club’s founding year.
Bringing the Brand to Life
I applied the identity to two T-shirt designs in the club’s blue and white colors. The apparel pairs a confident, athletic look with a style suited to wear beyond the court.
Promotional imagery places the brand in urban and natural settings. These applications connect the club’s visual identity with the local culture and the overlap of sport, fashion, and community.
Project Deliverables
- Logo design
- T-shirt designs and mockups
- Promotional imagery
Project Reflection
This project gave me the opportunity to build a club identity across a logo, apparel, and promotional visuals. Together, the applications give Slauson Tennis Club a consistent presence that can move between the court and its wider community.
